RSRickley Sambrano
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Rickley Sambrano

web designer & local seo specialist / philippines

I keep websites fast, safe and found.

Web design, server care and local SEO for service businesses behind agency brands, shipped end to end. Recent work: roofing, plumbing and HVAC sites, multi-location business sites and a run of legacy HTML-to-WordPress moves that kept their rankings.

Day to day I look after 70+ client sites for a white-label agency. On the side, I rate search results for TELUS Digital, as I have for 10+ years.

Get in touchSee the case studies
70+client sites managed
15+legacy sites moved to WordPress
~2hper technical audit, down from 6 to 8 hours
01 / work

Sites I build and look after

Grouped by industry. Client names stay private because the work is white-label.

ask for a walkthrough

Home services

roofing · plumbing · hvac

3 trades
  • Service pages and service-area structure
  • Contact forms
  • Before-and-after galleries

Healthcare and legal

senior care · optometry · dentistry · law

4 fields
  • Service pages and service areas
  • Contact forms
  • FAQs

Cleaning, auto wraps and tints

local service shops

2 fields
  • Service pages and service areas
  • Contact forms
  • Before-and-after galleries
02 / projects

Things I’ve built

Anonymized case studies, since the work is white-label. The diagrams are schematics, not screenshots. Live walkthroughs are available on request.

request a walkthrough
schematic: old urls mapped to new

Legacy HTML and PHP to WordPress 15+ sites

Moving an old, hand-coded site to WordPress without dropping out of search results.

  • Every old URL mapped to its new home before launch, so rankings carry over
  • Page structure reviewed before go-live
  • Rebuilt in WordPress with page builders
  • WordPress
  • Page builders
  • Redirect mapping
  • Search Console
request a walkthroughclient names withheld
schematic: service pages, gallery, reviews

Service-area sites for local trades home services

A complete site structure for a local roofing, plumbing or HVAC business.

  • A dedicated page for each service
  • A service-areas structure for local search
  • Project gallery and customer reviews
  • WordPress
  • Service areas
  • Gallery
  • Reviews
request a walkthroughclient name withheld
schematic: one site, several locations

Multi-location business sites multi-location

One site structure serving a business with several locations and a lot to list.

  • Product and inventory listings
  • Service requests handled online
  • A page structure for each location
  • WordPress
  • Locations
  • Listings
  • Service requests
request a walkthroughclient name withheld
03 / process

Faster audits, checked by hand

The same technical audit, with and without Claude.

Technical audit time per site

Before Claude6 to 8 hours
With Claudeabout 2 hours

Claude handles audits, content drafting and SEO analysis. Every output is reviewed by hand for accuracy and local relevance before it reaches a client.

  • Monthly Google Analytics reportCalls and form submissions tracked in GA4.
  • Backups, security and uptimeMonitored across shared and VPS hosting.
  • Page speedImage compression and code minification.
  • Search Console and GA4 setupConfigured as part of every local SEO process.
04 / stack

Tools of the trade

web design and build

  • WordPress
  • Page builders
  • HTML/CSS
  • Basic PHP edits
  • Wix
  • Squarespace
  • Photoshop
  • Canva

hosting and servers

  • Shared and VPS hosting
  • RunCloud
  • DNS
  • SSL
  • Backups
  • Migrations
  • Security hardening
  • Uptime monitoring

local seo

  • Domain and keyword research
  • Keyword clustering
  • On-page optimization
  • Schema
  • Technical audits
  • Redirect mapping
  • Google Business Profile
  • Citations

analytics and tools

  • Google Search Console
  • GA4
  • Semrush
  • DataForSEO
  • Screaming Frog
  • Diib
  • Claude
05 / achievements

Along the way

  1. 70+ client sites managed

    Hosting, migrations, backups, security and uptime monitoring across shared and VPS environments.

  2. 15+ legacy sites moved to WordPress

    HTML and custom PHP sites, with redirect mapping and a structure review to preserve rankings.

  3. Audits cut from 6–8 hours to about 2

    Using Claude for audits, drafting and analysis, with every output reviewed by hand.

  4. 10+ years of search quality rating

    Continuous contract work with TELUS Digital, formerly Lionbridge, with consistent accuracy and ongoing quality scoring.

06 / contact

Let’s work together

Running an agency that needs a dependable pair of hands behind client sites? Or have a project that needs a steady hand? My inbox is open.

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